Advertising in modern times is not just about reminding customers about products and services and boosting sales, it is also about taking the competition head on in a highly globalised and competitive market to create an identity that is distinct and appealing to the consumers.
While creative and interesting visuals do have an effect on the target audience, it may still not be enough to attract the customer in the midst of stiff market competition, thus resulting in aggressive advertising by traders, which may raise doubts on the truthfulness of the advertisers’ claims and which often tend to show the existing competing products in a negative light. Continue reading “Comparative advertising: an Indian snapshot”