A recurring theme in conversations with our clients is how their approach to IP protection, management and enforcement compares with that of other rights holders. If this is a question you have ever considered, you will know that obtaining the information necessary to make the comparison is far from easy.
There are a number of obvious options available: seeking to obtain information internally from staff members who have had relevant experience in other companies; speaking to peers in other companies; or learning what you can from service providers. But, in addition to issues of confidentiality, each of these options has its difficulties. Continue reading “An approach to IP benchmarking”